In today’s fast-paced digital landscape, online shopping has evolved beyond static product listings and traditional e-commerce. Consumers crave interactive, immersive, and community-driven shopping experiences that go beyond a simple transaction. Enter Whatnot, the largest livestream shopping platform in North America and Europe, where buying, selling, and discovering the things you love is more engaging than ever.

Whatnot is revolutionizing the e-commerce space by merging community, entertainment, and shopping into one seamless platform. Whether you’re a collector searching for rare trading cards, a sneaker enthusiast looking for the latest drops, or someone who simply loves the thrill of live auctions, Whatnot offers a unique marketplace tailored to your interests.

As a company, Whatnot is deeply committed to innovation and user experience, continuously pushing the boundaries of what online shopping can be. By leveraging cutting-edge technology and fostering an inclusive, vibrant community, we are redefining the way people buy and sell online.

A Global Presence with a Local Touch

Although Whatnot is a remote-first company, we believe in the power of collaboration and strong regional support. Today, we operate through key hubs in the United States, United Kingdom, Ireland, Poland, and Germany, ensuring that our growing community receives localized experiences and exceptional service.

Our expansion across multiple regions reflects our mission to make livestream shopping accessible to a global audience. With dedicated teams working from different parts of the world, we ensure that our platform is optimized for various markets, catering to the needs of sellers and buyers alike.

The Power of Livestream Shopping

At its core, Whatnot is built around the concept of live, interactive shopping. Unlike traditional e-commerce, which relies on static product descriptions and images, our platform allows sellers to go live, showcase products in real-time, and engage with buyers directly.

This format fosters authentic connections between sellers and customers, making shopping a fun, dynamic, and entertaining experience. Buyers can ask questions, see products up close, and bid in live auctions, creating an atmosphere that mirrors the excitement of in-person marketplaces.

Diverse Categories for Every Passion

One of Whatnot’s biggest strengths is its diverse range of product categories. Our platform caters to a wide variety of interests and hobbies, ensuring that there’s something for everyone. Some of our most popular categories include:

Collectibles – Trading cards, comic books, action figures, Funko Pops, and vintage memorabilia.
Fashion & Streetwear – Sneakers, designer apparel, limited-edition releases, and curated vintage fashion.
Beauty & Personal Care – Skincare, makeup, haircare, and beauty tools.
Electronics & Tech – Smartphones, gaming consoles, gadgets, and accessories.
Toys & Hobbies – LEGO sets, board games, model kits, and action figures.
Home & Garden – Home décor, furniture, and even live plants.
Whether you’re hunting for a rare Pokémon card, bidding on a limited-edition sneaker drop, or discovering the latest beauty trends, Whatnot connects buyers and sellers in a way that feels personal and engaging.

Innovation in Live Auctions

Live auctions are one of the most exciting aspects of Whatnot. Unlike standard e-commerce purchases, live auctions introduce an element of competition, urgency, and excitement, keeping buyers engaged and driving high-value sales for sellers.

Through our advanced auction technology, sellers can:

Host live bidding events, where buyers compete in real time.
Set starting prices and time limits to maximize engagement.
Showcase products dynamically, answering questions and highlighting key details live.
Build a loyal following, turning one-time buyers into repeat customers.
This format not only benefits sellers but also creates an electrifying experience for buyers, who feel actively involved in the purchasing process rather than passively browsing a catalog.

A Thriving Community of Buyers & Sellers

Whatnot is more than just a shopping platform; it’s a community-driven marketplace where passionate individuals connect over shared interests. Our sellers are not just merchants—they’re creators, collectors, and enthusiasts who bring their personality and expertise to every livestream.

Likewise, our buyers aren’t just shoppers—they’re active participants in a social, interactive shopping experience. Through live chats, exclusive events, and personalized recommendations, Whatnot fosters a sense of belonging and excitement that traditional e-commerce simply can’t match.

Supporting Sellers at Every Step
For sellers, Whatnot offers a robust ecosystem designed to help them succeed. Whether you’re an established business or a new entrepreneur, our platform provides tools and resources to grow your brand, including:

Easy onboarding & training – Step-by-step guides and dedicated support to help sellers set up and thrive.
Seamless payment processing – Secure transactions with reliable payouts.
Marketing & promotion tools – Built-in discoverability features to attract new buyers.
Analytics & insights – Data-driven dashboards to track performance and optimize sales.
By empowering sellers with these resources, Whatnot ensures that they can focus on what they do best—engaging with their audience and selling amazing products.

A Company Built on Innovation & Growth

Since its founding in 2019, Whatnot has experienced explosive growth, quickly becoming one of the fastest-growing marketplaces in the world. Our commitment to constant innovation, user experience, and community-building has fueled our expansion, attracting top talent and industry leaders.

Join Our Growing Team
As Whatnot continues to scale, we are actively hiring forward-thinking problem solvers across all functional areas, including:

Engineering & Product Development – Innovating the future of livestream shopping.
Marketing & Growth – Expanding our reach and attracting new users.
Operations & Logistics – Ensuring seamless transactions and fulfillment.
Customer Experience & Support – Providing top-tier service to buyers and sellers.
If you’re passionate about shaping the future of e-commerce and thrive in a dynamic, fast-paced environment, we’d love to hear from you.

Fast Facts About Whatnot

Website: www.whatnot.com
Verified on: September 13, 2023
Industry: Technology, Information & Internet
Company Size: 501-1,000 employees
Headquarters: Los Angeles, California
Founded: 2019
1,042 LinkedIn members list Whatnot as their current workplace.

The Future of Shopping is Live

As we look ahead, Whatnot remains committed to pushing the boundaries of e-commerce. We believe that livestream shopping is not just a trend but the future of online retail, where engagement, entertainment, and commerce intersect in exciting new ways.

By continuously evolving our platform, expanding our global reach, and fostering a thriving community, we are setting the stage for a new era of shopping—one that is interactive, immersive, and built around real connections.

Whether you’re a buyer looking for your next great find, a seller ready to scale your business, or a forward-thinker eager to join our team, Whatnot is the place to be.

Join us and experience the future of live shopping today!